Paron School of Art
Brand Identity Refresh
2025
Brand Designer
SCOPE
To revamp Paron School of Art’s visual identity to support its expansion with a professional yet vibrant system. The new system should balance credibility with playful warmth, featuring modular guidelines that is scalable. Create marketing content for an art education studio targeting a global audience.
PROCESS
Redesigned brand identity, created custom illustrations, and developed various marketing materials. Worked directly with leadership to ensure creative and business alignment.
SOLUTION
Built a cohesive, warm, and creative brand system that elevated Paron School of Art’s visual presence, attracting new students and reinforcing its mission as a vibrant creative community.














