With over 5 years of experience in design across web3, fintech, creative and cultural industries, I specialize in UX, product, and brand identity design. My approach balances strategy, empathy, and creativity. Whether shaping a digital product or a brand identity, I start by understanding you and your business goals, then translating insights into intuitive, joyful, and thoughtful visual experiences.
Empathize
Begin by understanding the project’s scope, background, and context. Through research, interviews, and discussions, I uncover user needs, behaviors, and business objectives.
Define
Synthesize insights into clear personas, user journeys, and problem statements. Align with stakeholders on goals and success metrics to ensure focus and shared understanding.
Ideate
Explore possibilities through brainstorming, sketching, and wireframing. Test, iterate, and refine ideas collaboratively to find solutions that are both functional and meaningful.
Prototype
Translate concepts into interactive prototypes to visualize the user experience and validate design decisions before final execution.
Design and Development
Refine the chosen direction, polish the visual design, and prepare assets for handoff. Collaborate closely with developers to ensure smooth implementation and design integrity.
Test and Iterate
Gather feedback from users and stakeholders post-launch. Continuously refine to enhance usability, consistency, and overall experience.
Let's work together!
minsupitchastudio@gmail.com
